"Sell for Less": A Tale of Two Families

Only some see through the disguises of opportunity. The disguise might appear as a problem, even a misfortune. But within every dark cloud, the creative mind can find opportunity. Find it and feed it with the fierce perseverance that will make opportunity real. Play to win. You can only lose by limiting your dream and your own part in it. Limits are manmade. Focus on the satisfaction of accomplishment. It is the great reward; all else will follow.

People, like opportunity, often come disguised, but within the seemingly inept may lie a large potential of expertise. Find it! Fuse an idea to the best potential of everyone on the team, and then build faith with all your might. Accomplishment compounds, like stepping stones. You buy the future with the present.

Do not accept on face value. There is a deeper meaning to everything and everyone. Blind acceptance is self-deception set to routine, while curiosity and innovation are the spearhead of growth and progress.

The body and mind and soul of man are tuned to service. Let life be waste-free, free of time waste above all else. Therein lies the key to good health, happiness, and fruitful long life. Time and all you do with it is an investment in the future. And the future is where you spend the rest of your life. Nothing is spontaneous, not even an accident. Everything happens because. – Louis Goldblatt

Introduction

Goldblatt Bros. built a working-class retail empire from a single rented storefront to 47, at one point being the largest discount retailer in Chicago and accounting for 15% of all its retail sales. They tie into the Pritzker story through Nicholas Pritzker’s early legal work and A.N. Pritzker’s handling of many of Goldblatt’s real estate transactions and banking relationships, which he would later use to transform his family’s law practice into the merchant bank it later became.